The Briskening Official Rules

Official Rules

NO PURCHASE OR PAYMENT NECESSARY. MULTIPLE DRAWING DATES APPLY.

1. Eligibility

The Briskening sweepstakes (the “Sweepstakes”) is open only to legal residents of the US residing in one (1) of the fifty (50) United States or the District of Columbia who are 18 years of age (19 in AL or NE) or older at time of entry. Employees of PepsiCo, Inc., Pepsi-Cola Company, its bottlers and Track Marketing Group, LLC, or any of their respective parents, a iliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Sweepstakes and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members (people who share the same residence at least three (3) months out of the year) of each such employee are not eligible. The Sweepstakes is subject to all applicable federal, state and local laws and regulations. .

2. Sponsor and Administrator

Sponsor: Pepsi-Cola Company, 700 Anderson Hill Road, Purchase, NY 10577. Administrator: Track Marketing Group, LLC, 115 W. 30th Street Suite 403, New York, NY 10001.

3. Giveaway Entry Period

The Sweepstakes begins on October 15, 2025 at 12:00AM Eastern Time (“ET”) and ends on October 28, 2025 at 11:59PM ET (the “Sweepstakes Entry Period”). Administrator's computer is the o icial timekeeping device for the Sweepstakes.

4. How to Enter

To enter during the Sweepstakes Entry Period follow these steps: 1) Follow @Brisk on Instagram; and 2) Look for the Sweepstakes Post on Instagram and comment on it with the mandatory hashtags #TheBriskening and #Sweepstakes. The Sweepstakes Post may be a collaboration post and there may be more than one Sweepstakes Post. You will receive one entry for this method of entry. You must follow @Brisk on Instagram at the time of entry and until winners are finalized. The Instagram entry is known as a “Submission”.

You must have your Instagram profile settings as PUBLIC (not private) to enter your Submission. To participate in the Sweepstakes, if you do not already have an Instagram account, download the free Instagram application and create an account as instructed. Getting an Instagram account is free. Submission must comply with Instagram's Terms of Use, which can be found at https://help.instagram.com/581066165581870. Use of multiple Instagram accounts to enter by the same individual is prohibited and may result in disqualification. Submissions will be deemed to have been submitted by the authorized account holder of the Instagram account from which the Submission is uploaded at the time of the entry, as identified by the primary email address associated with that account.

Limit one (1) entry per person during the Sweepstakes Entry Period. You may only use one (1) Instagram account to participate in the Sweepstakes. Entries must be manually key stroked by the entrant; use of automated entry devices or programs, or entries by third parties by any method of entry, are prohibited. Entries that do not conform to or that violate these O icial Rules or are submitted in any manner other than stated in these O icial Rules will be disqualified. Sponsor and Administrator will not be responsible for late, lost, incomplete or misdirected entries. By entering this Sweepstakes, entrants agree to these O icial Rules and the decisions of the Sponsor and Administrator, which are binding and final in all matters relating to this Sweepstakes. Submissions may not contain, as determined by the Sponsor, in its sole discretion, any content that:

  • Is sexually explicit; violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;
  • Promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous; promotes any political agenda or message;
  • Is obscene or o ensive; endorses any form of hate or hate group;
  • Appears to duplicate any other submitted contest entries;
  • Defames, misrepresents or contains disparaging remarks about other people or companies;
  • Contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, without permission;
  • Contains copyrighted materials owned by others (including photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), without permission;
  • Contains any individual other than the entrant and/or any materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without providing legal releases for such use in a form satisfactory to sponsor;
  • Contains look-alikes of celebrities or other public or private figures, living or dead;
  • Communicates messages or images inconsistent with the positive images and/or good will to which sponsor wishes to associate; and/or
  • Violates any law.

Sponsor reserves the right to reject any Submissions submitted in connection with the Sweepstakes for any reason.

5. Sweepstakes Winner Selection

On or about October 17, 2025, October 19, 2025, October 21, 2025, October 23, 2025, October 25, 2025, October 27, 2025 and October 29, 2025, Administrator will select 55 winners (for a total of 385 winners) in a random drawing from among all valid entries received up to the time of the drawing. Non-winning entries will carry over into future drawings. Odds of winning depend on the number of eligible entries and non-winning entries received up to the time of the drawing. POTENTIAL WINNERS WILL BE NOTIFIED BY DIRECT MESSAGE ON INSTAGRAM FROM @BRISK AND WILL BE REQUIRED TO RESPOND WITHIN 48 HOURS OF NOTIFICATION. Potential winners must follow the initial prize claim instructions and any subsequent claim instructions, or the prize will be forfeited in its entirety. It is recommended that you confirm your Instagram notification settings are turned on. Sponsor's decisions as to the administration and operation of the Sweepstakes and the selection of the potential winner is final and binding in all matters related to the Sweepstakes. Failure to respond to an initial notification within 48 hours will result in disqualification. Limit of one (1) prize per person for the Sweepstakes.

6. Verification of Potential Sweepstakes Winners

POTENTIAL SWEEPSTAKES WINNERS ARE SUBJECT TO VERIFICATION . Potential winners must continue to comply with all terms and conditions of these O icial Rules and winning is contingent upon fulfilling all requirements. If a potential winner of any prize cannot be contacted, fails to sign and return the a idavit of eligibility and liability/publicity release within the required time period, or if the prize or prize notification is returned as undeliverable, potential winner forfeits prize. In the event that a potential winner is disqualified for any reason, Sponsor may award the prize to an alternate winner.

7. Grand Prizes

Three hundred and eighty five (385) grand prizes will be awarded. Each grand prize winner will receive “The Briskening Kit” which includes the following: A Chalice, Brisk Can Candles, Image of the Blood Orange Brisk Bottle, Beanie and Blood Orange Brisk 1L bottle. Approximate retail value of each grand prize is $35.

Prizes will be delivered approximately five (5) business days after winner finalization. Sponsor and Administrator are not responsible for lost or damaged prize delivery. Prize is non-transferable. No substitution, cash redemption, assignment or transfer of prize permitted, except by Sponsor, who reserves the right in its sole discretion to substitute a prize with another prize of greater or equal value. All federal, state and local taxes, if any, related to a prize are the responsibility of the individual winner. Approximate retail value of all prizes is $13,475.

8. Entry Conditions and Release

By entering, each participant agrees to: (a) comply with and be bound by these O icial Rules and the decisions of the Sponsor which are binding and final in all matters relating to this Sweepstakes; (b) release and hold harmless the PepsiCo, Inc., Sponsor, its bottlers, Administrator and each of their respective parents, subsidiary, and a iliated companies, the prize suppliers and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Sweepstakes and all of their respective past and present o icers, directors, employees, agents and representatives (collectively, the “Released Parties”) from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant's Submission, creation of a Submission , participation in the Sweepstakes, acceptance or use or misuse of prize (including any travel or activity related thereto) and/or the broadcast, exploitation or use of entry; and (c) indemnify, defend and hold harmless the Released Parties from and against any and all claims, expenses, and liabilities (including reasonable attorneys fees) arising out of or relating to an entrant's participation in the Sweepstakes and/or entrant's acceptance, use or misuse of prize.

9. Publicity

Except where prohibited, participation in the Sweepstakes constitutes winner's consent to Sponsor and its agents use of winner's name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

10. General Conditions

Void where prohibited. Sponsor and Administrator reserve the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor or Administrator's reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Administrator in their sole discretion. Sponsor or Administrator reserve the right in their sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of these O icial Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and should such an attempt be made, Administrator reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor or Administrator's failure to enforce any term of these O icial Rules shall not constitute a waiver of that provision. Sponsor may modify and amend these O icial Rules as they may appear online from time to time during the Sweepstakes for clarification purposes without materially a ecting the terms and conditions of the Sweepstakes.

11. Limitations of Liability

The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines, or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Sweepstakes or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant's sole remedy is another entry in the Sweepstakes. In event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these O icial Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes.

12. Disputes

Entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes, or any prize awarded, shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the South District of New York or the appropriate New York State Court located in Westchester County, New York; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys' fees; and (iii) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these O icial Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of New York, without giving e ect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.

13. Privacy

Except as noted in these O icial Rules, information collected for this Sweepstakes is used only for the purpose of Sweepstakes administration and winner notification and will not be re-used, sold or shared in any manner by the Sponsor or any third parties unless you have elected to receive additional information or promotional material from the Sponsor, or a third party. By participating in the Sweepstakes, participant agrees to all of the terms and conditions of the Sponsor's Privacy Policy, which is available at https://contact.pepsico.com/brisk/privacy-policy. In the event of any discrepancy between the Sponsor's Privacy Policy and these O icial Rules, these O icial Rules shall control and govern.

14. Winners List

For the winners list, email your request to: TheBriskening@trackmarketing.net. The subject of the email must contain, “Winner List - The Briskening”. Requests for the winner list must be received by January 1, 2026. DO NOT SEND ANY OTHER CORRESPONDENCE OR SUBMISSIONS TO THIS EMAIL ADDRESS.